Why Isn't My Inbox Placement Improving After Warm Up?

Warming up your mailbox is a critical step in establishing a strong sender reputation and achieving high inbox placement. 

However, if you're not seeing the expected improvements in reputation or inbox placement even after completing the warm-up process, there may be other underlying issues to address. 

Below are some key areas to review when troubleshooting these challenges.

Before starting the warm-up process, it's important to consider the initial reputation of your domain and IP address.

• IP Reputation: If your email is sent from a provider other than major ones like Google or Microsoft, it's crucial to evaluate the IP reputation. A neutral or negative IP reputation can take a significant amount of time to improve.

• Domain Reputation: The time required to enhance domain reputation can vary, often taking anywhere from 14 days to several months, depending on factors such as domain age and existing reputation.

  • Consider increasing reply rates to boost your domain’s reputation.
  • If your domain reputation was low initially, begin with a slower warm-up speed and enable the ramp-up feature to gradually increase your sending volume.
  • Utilize multiple custom warm-up templates related to your industry or company topics. For more information on warm-up templates, visit our help article on custom warm up templates.
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If your domain or IP address has been blacklisted, it’s essential to resolve this issue promptly. Blacklisting can severely hinder improvements in your sender reputation, regardless of the warm-up process.

You can see if your IP or domain is blacklisted on MXtoolbox for free.

3. Cold Email Campaign Performance

The performance of your cold email campaigns can directly impact your sender reputation and, by extension, inbox placement.

• Bounce Rates: High bounce rates can negatively affect your reputation. It’s important to monitor and minimize bounces.

• Sending Volume Limits: Ensure that your sending volume stays within the limits set by your mailbox provider. Exceeding these limits can harm your reputation.

• Open and Reply Rates: If you’re experiencing low open rates, consider adjusting your sending volume in Mailivery. For low reply rates, increasing the reply rate in Mailivery may help.

• Spam Folder Issues: If your emails are being marked as spam, review your content for spam trigger words and conduct a spam test to evaluate your email content.

These steps cover the primary factors that influence inbox placement. While email warm-up is a critical component, it's not the only element that affects deliverability.

If you’ve addressed these areas and are still experiencing issues, consider consulting with a deliverability expert for further assistance.